Want to get better SEO on your Shopp site?
1. A SEO plugin is a good start.
For some time I’ve recommended AIO SEO for Shopp sites as you get the ability to change the page title and meta description for Shopp products.
However the WordPress SEO by Yoast is very popular and is getting more and more nice features. And now there is a new plugin allowing WP SEO and Shopp to play nice together.
With the Shopp SEO plugin in place you not only get the ability to modify page titles and meta descriptions for shopp products. But you can also modify the same data for Shopp categories and Shopp special pages including catalog, account, cart, checkout, new collection, featured collection, on sale collection, promotions collection, best sellers collection, random collection and realated collection. For the Shopp special pages you can also disallow robots to index specific pages.
2. Improve SEO for your Shopp images. For all images in Shopp a default alt attribute of “original” is set. This is of course not optimal and you should change that to something more suitable. You can do that by double clicking each Shopp image and enter a better description. See Google’s image publishing guidelines for more information.
3. Test your site for mobile-friendliness. Starting April 21, Google will use mobile-friendliness as a ranking signal.